
Slush 2026: What an SME Consultant Looks For in Helsinki
What gets shown at Slush today lands in Microsoft, SAP or UiPath one to two years later. This time as a pair, with Max Heyer of enum GmbH. Three questions that are on my mind in 2026.
No buzzwords, just hands-on craft: tool comparisons, regional digitalisation and decision support for managing directors who want to get rid of routine.

What gets shown at Slush today lands in Microsoft, SAP or UiPath one to two years later. This time as a pair, with Max Heyer of enum GmbH. Three questions that are on my mind in 2026.

A guest at netunity, in the offices of the agency h2f: on alliances, the closely connected northern German scene, and why no one gets far on their own.

Microsoft people first-hand, a community eager to learn, and one clear realisation: most companies pay for Microsoft 365 and use only a fraction of it.

In Helsinki, AI is a matter of course in day-to-day business, while back home the paper jam still rules. What I took away from Slush 2025 for mid-sized companies in northern Germany.