colorcloud 2026: Microsoft 365 can do so much, yet almost no one uses it

What I took away from colorcloud 2026 above all was a confirmation of something I see in almost every client conversation. But let's start at the beginning.

People who want more

The first thing I noticed was the people. Many of them keep learning in the middle of full-time jobs, voluntarily, out of genuine interest in technology. That's encouraging. The will to digitalise is there, often more than the companies themselves assume. You just have to steer it to the right places.

Microsoft first-hand

I was especially glad to meet Microsoft figures directly from Microsoft. Hearing first-hand where things are heading with

The unused workshop

Which brings me to the real realisation: there is an incredible amount inside Microsoft 365, and almost no one truly makes use of it. Most companies have had the licences for a long time. Month after month they pay for

It's as if you had a fully equipped workshop and only ever used the screwdriver. The expensive rest sits unused on the shelf.

Why this matters for mid-sized companies

That's exactly where I start. Before I sell anyone new software, I look at what is already there. Very often the first digital employee is sitting unused in your own Microsoft account; it just needs to be set up.

That's not only cheaper, it's also cleaner: no new island, no extra dependency, your data stays where it is. Events like colorcloud remind me why I do this. The possibilities are there. It just takes someone to translate them for mid-sized companies, without jargon and without overwhelm.